Food marketing or you may say restaurant marketing has now become more complicated these days. A number of restaurants are there in the market. And, each one of them has something so special that captivates the mind of your target customers.
In such a situation, how would you compete with them? How would you do attract your target customers to your restaurant? The answer is a bit complicated!
In this blog, we have come up with some amazing food marketing tips that will surely work to grow your business online. Let’s take a deep dive to learn more about those proven tips!
Table of content:
- Add your restaurant business on Google My Business
- Provide reservation links
- What’s so special today?
- Avail the offer today!
- Work on email marketing
- Live Chat Works!
1. Add your restaurant business on Google My Business
First of all, register your restaurant on Google My Business. It’s a free service by Google that allows you to list your local business within its directory. If done correctly, the chances are high that your business will rank on your target local keywords in Google search results.
So, what are you waiting for? Go online and add all the relevant information and register your business today. Its verification might take a few days.
2. Provide reservation links
The more convenience you provide to your customers, the more they’ll attract toward your restaurant. One best idea is to offer them a solution where they can reserve their seats online right from their home. Sounds interesting!
You have got many ways to do so!
One such way is to use your Google My Business account. It allows your customers to make reservations within a few steps. Another great way is to allow booking through online reservation platforms. Online booking platforms are some kind of websites and apps that give customers tools to book online. Examples include bdTask, eZee Optimus, etc.
3. What’s so special today?
Update eye-captivating images of your menu on your GMB profile as well as on your website. A good presentation generates interest among people to take photos and share them online. And, no doubt in saying that Instagram is a hub for most food bloggers.
This compels the mind of your customers, bloggers and your other target audience who are crazy for food to leverage user-generated content and spread the word about your restaurant.
Besides, you should also create your brand’s social media presence and share the recipe of the day on your social platforms. Isn’t it amazing? So, what’s so special in your today’s menu?
4. Avail the offer today!
This is one of the best ideas to get people through the door. You can offer coupons, discounts, free dishes, buy one get one offer, etc.
Once you have decided what you would like to giveaway, your next task is to promote it. You may hire a brand marketing and advertising agency to promote your offers through social media advertising, organic promotions on social media, promotions through Google Ads, email marketing, etc.
5. Work on email marketing
When it comes to converting your potential leads into loyal customers, email marketing, no doubt, is one of the effective strategies. But make sure you’re not irritating your customers by sending a lot of emails that they don’t even care about!
Plan out some ideas and steps that you should follow. Combine your customer data with a reliable email marketing automation system. And, start sending emails that are relevant to their interest categories.
You may send birthday reminders, anniversary reminders, discount promotions, contest entries & prizes, etc. through email marketing.
Make sure all your emails are personalized according to the taste and interest of each of your customers. And, try to prevent yourself from being spammed!
6. Live Chat Works!
Proper communication is key for every business’s success. And, you must keep that in mind. When it comes to communicating with your potential customers as well as your existing customers online, live chat systems play an important role.
Although using an automated system makes your task a lot easier, it won’t take place of real human interaction. Rather, I would recommend you to assign a team who can handle live chats by providing your leads and customers satisfactory answers whenever required.
Besides all of the above ideas, I have a few more ideas that you can use to promote your business online. Such as running a customer loyalty program, registering your business on local food and business directories, running geo-targeted advertisements, show positive reviews of your customers, running social media contests, and many more!
Just figure out your business requirements and then plan your food marketing strategy. I hope you found these tips useful for your business. Stay tuned to know more about such amazing tips. Meanwhile, if you have got some interesting tips, we would really like to hear from you. Share your tips in the comments section below.