Elon Musk’s joke tweet about buying the Coca-Cola Company just so he can put cocaine back into the soft drink has been framed and hung in the lobby of Twitter headquarters in San Francisco.
A current Twitter employee posted an image Monday on his Twitter feed showing Musk’s framed tweet between two others — one from Twitter’s official account last year and one from a humorist posted in 2007.
“WTF,” read the caption attached to the tweet by Dave Beckett, who identifies himself as a site reliability engineer at Twitter.
The framed photo in the middle shows a tweet by Musk which reads: “Next I’m buying Coca-Cola to put the cocaine back in.”
Shortly after Coca-Cola was invented more than 120 years ago, it did contain cocaine, which at the time was legal. The company removed the stimulant from its soft drinks after the drug was declared illegal.
Musk, Twitter’s new owner, appears to have a soft spot for Coca-Cola products. He tweeted an image earlier this week showing several cans of caffeine-free Diet Coke on his bedside table.
The Coca-Cola tweet was posted by Musk in late April — right around the time Twitter’s board of directors accepted his $44 billion offer to buy out shareholders and take the company private.
Another framed image is a tweet from October of last year which reads: “hello literally everyone.”
That tweet was sent last year by Twitter after Meta subsidiaries Facebook, Instagram and WhatsApp were all down due to a global outage.
The third framed image reads: “Twitter is a watercooler.”
The tweet was posted by writer and humorist Steve Garfield in 2007, about a year after the social media site was launched.
In the six months since Musk posted the Coca-Cola tweet, the mogul tried to back out of the merger agreement, prompting Twitter to file suit in Delaware.
When it became apparent that Musk had no legal route to terminating his acquisition, he agreed to follow through on the deal.
In the month since he took over Twitter, Musk has laid off more than half of the company’s staff and overhauled its content moderation policies — reinstating controversial accounts including those of former President Donald Trump, rapper Kanye West, and the satirical news site The Babylon Bee.
Musk also oversaw the chaotic rollout of “Twitter Blue,” the $8-a-month subscription service whereby Twitter users pay for a verified blue check.
The plan was suspended when pranksters assumed the identities of politicians, corporations, and other celebrities so that they can impersonate them while posting embarrassing tweets.