It doesn’t matter that Matt Hancock didn’t win I’m A Celebrity – he got exactly what he wanted

Another year, another parade of Z-list celebrities being tortured for our amusement.

’m a Celebrity… Get Me Out Of Here! always felt like a bit of a threshold in reality television, where we collectively stopped pretending to be interested in the mundanity of normal people’s lives, and embraced the fact that what we really wanted to see was rich people eating bugs.

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