Shopify to Lay Off 20% of Its Workforce as It Sells Logistics Business to Flexport

Flexport is buying


logistics fulfillment operations, including U.S. e-commerce platform Deliverr, setting up the freight company to add home-delivery services that would compete with


com for retailer business. 

Shopify, the Canada-based online retail services platform that has struggled to gain traction with the physical delivery business, said it would lay off about 20% of its workforce after selling the logistics business to Flexport and its warehouse robotics operation to U.K. automated grocery fulfillment specialist

Ocado Group.

“We are changing the shape of Shopify significantly today to pay unshared attention to our mission,” Chief Executive

Tobi Lutke

wrote in a letter to employees on Thursday.

Some Shopify employees on the logistics team will move to Flexport or Ocado while others will be laid off, according to a person familiar with the transactions. Shopify didn’t detail how many employees would be laid off and how many would move to the new companies.

Flexport Chief Executive

Dave Clark

said the deal enables the San Francisco-based freight forwarder to offer logistics services and tracking for merchants from Chinese factories through to last-mile delivery to customers’ doorsteps. The sale price wasn’t disclosed.

Mr. Clark, who came to Flexport last year after a long tenure building Amazon’s massive logistics network, said the acquisition includes taking over some 50 warehouses and package sortation centers nationwide. 

“It’s like going back in time to the early days of Amazon,” Mr. Clark said. “When I started at Amazon in 1999, we had just opened our fourth or fifth warehouse. So Flexport is going to start with its 50 really small ones and three big ones here in another month or two, and it sort of feels like we’re starting the journey again, just in a different way.”

The transaction, along with the sale of warehousing automation firm 6 River Systems, effectively ends Shopify’s attempt to stand up its own logistics fulfillment operation alongside the e-commerce sales technology platform it offers merchants.

The Canadian company will sell 6 River Systems, which it acquired in 2019 for $450 million, to Ocado for an undisclosed sum.

Shopify bought Deliverr for $2.1 billion less than a year ago and said it would combine Deliverr and 6 River Systems into a single logistics unit. 

Shopify spent about $2.5 billion to buy Deliverr and 6 River Systems.


Justin Tang/Associated Press

Flexport’s acquisition will put the company in competition for retailers’ delivery business with Amazon, which runs one of the biggest networks for e-commerce fulfillment in the world. It is a space that Mr. Clark knows well as the architect of Amazon’s sprawling fulfillment network. 

Mr. Clark joined Flexport in September after a 23-year career at Amazon, where he had most recently been CEO of Worldwide Consumer at the e-commerce giant. In that role, he was one of Amazon’s most senior executives. Mr. Clark engineered the rapid expansion of the Seattle-based company’s network of hundreds of warehouses, distribution centers and delivery stations in recent years, building it into a logistics operation bigger than companies such as


By the time he resigned, he had more than 1 million employees in his organization. 

During his tenure, Mr. Clark spearheaded the launch of Amazon Robotics and expanded Amazon’s logistics operations to include Amazon’s own planes, trailers and last-mile delivery vehicles.

Since joining Flexport, Mr. Clark has brought with him a raft of former Amazon employees, including logistics executive

Parisa Sadrzadeh

and former Amazon Web Services senior executive

Teresa Carlson.

Mr. Clark said Flexport’s logistics services will allow merchants to handle imports and last-mile delivery through one platform, and enable them to fulfill orders through their own websites and bricks-and-mortar stores as well as through other retailers including Amazon and


Rather than competing with Amazon’s logistics network, “I view it much more as I’d like to be an extension of that network,” Mr. Clark said. 

A warehouse in Shenzhen, China, operated by freight forwarder Flexport.



Flexport is buying the portfolio in exchange for stock representing about 13% equity in Flexport. It didn’t disclose the value of that stake. The deal brings Shopify’s total interest in Flexport up to the high teens, the companies said.

When Shopify in May 2022 announced its deal to buy Deliverr, industry watchers and some shareholders expressed skepticism about the plan to move more deeply into logistics services. The company had very little experience in warehousing and shipping items at the time. Its shares fell 14.9% the day of the announcement. 

The move also came just as the pandemic-driven boom in e-commerce was fading. Shopify last summer announced it was laying off 10% of its global workforce as revenue slowed. 

Shopify earlier this year said it was stepping up its logistics and services offerings, including by creating an app with Flexport for shippers to book ocean freight and track shipments. Shopify said it would continue to run that app for its merchants to connect with Flexport’s logistics services.

“We’ve been incubating Shopify Logistics now for I guess four or five years or so. And we think that this is just going to further accelerate the product,” said Shopify President

Harley Finkelstein.

“The fact that now [Flexport is] going to take it on entirely and allow our merchants to have this incredible product at huge scale happen faster is, we think is a great match for us.”

Amazon has been focused on Shopify as a competitive threat. In 2020, Amazon created a secret unit within the company dubbed “Project Santos” dedicated to studying the company and copying parts of it, the Journal has reported. 

Project Santos morphed into a service Amazon is offering to ship any company’s e-commerce orders through its fulfillment centers, which typically handle the inventory for sellers on

Write to Liz Young at [email protected] and Dana Mattioli at [email protected]

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