Snag the 8 best Black Friday deals on Hoka running shoes from REI, Zappos and more

If you’re a human with foot pain, you’ve probably heard from a doctor or a friend or a wellness influencer about the miracle of Hokas, the incredibly comfortable, supportive sneakers that make walking fun again. We were thrilled to find, among the plethora of early Hoka Black Friday deals, unheard-of savings on Hokas — the shoes so popular they’re rarely marked down. Tons of the brand’s biggest-selling styles are on deep discount now, whether you’re shopping at Hoka itself or at retailers like REI and Zappos.

We collected the eight best Hoka running shoe deals already live for Black Friday 2023, so you can pick up a pair (or two) for yourself and get ready to hit the ground running (or walking) in comfort and style, for 2024.


Whether you’re a casual jogger or a seasoned marathoner, the Rincon 3 running shoes from Hoka will have your back — or, rather, your feet. They’re light, airy, and durable, perfect for wherever your adventures take you. “These are my work shoes for the hospital. I stand and walk a lot and was looking for lots of cushion,” noted a reviewer. “There is a bigger heel to toe drop than I’m used to, but they’re super comfy and the colors are beautiful. They flex nicely and the low profile tongue is amazing.”

$100 at Hoka


We love the Clifton 8’s for their soft, lightweight support for both running and walking — and the America Podiatric Medical Association agrees, having bestowed upon them the organization’s Seal of Acceptance. Fans adore them too: “I wear [these] everyday in the winter,” shared one shopper. “They are essential to my comfort!” Available in 9 color combos.

$112 at Hoka


Hoka calls these a “futuristic riff on the classic Clifton,” and we definitely get the vibes — these all-gender sneaks feature the classic cushy bottom of the Clifton 8 with an ultramodern design and an Aquaguard zip instead of laces. One spec-savvy shopper wrote that “cushioning and stability is superb. I raced a technical 25k almost out of the box and flew over rocks, roots and gravel. They’re smoother/quieter on road sections than previous versions too … It’s a beautiful update and really a Goldilocks shoe that will do everything but sloppy mud.” And who wants to get into mud, anyway?

$200 at Hoka


Race to grab these runners at $80 off — you’ll be so glad you did. With premium performance knit and Meta-Rocker soles, they’re designed for endurance and speed. An active 82-year-old reviewer said that “From the first ‘step’ I have been as light as feathered wings. I walk 3 miles a day with my 2 dogs and had a more conservative pair of Hokas for 3 years. They were such a great purchase in every way and nearly indestructible! I feel these new carbon 3X are the ‘zenith’. My legs don’t tire and there is never a tight or uncomfortable moment.” 

$120 at Hoka


With all the cushion and none of the pushin’ (sorry), these APMA Seal of Acceptance steppers are engineered to “turbo-charge your stride.” It’s hard to overstate the comfort of these shoes. Said one wearer, “My feet feel comfortable & supported — my back & hips are not killing me after a shift like they had with some brands.” Available in regular and wide widths.

$162 at Hoka


The support of a boot, with the nimbleness of a shoe: The Anacapa Low GTX is made of GORE-TEX and lightweight leather. It’s the perfect day-hiking sneaker. “I purchased these because my old hikers were uncomfortable,” said a Zappos customer. “I wanted the comfort of a sneaker with the support and grip of a good hiking shoe. These are it. No break-in time and very stable.” Reviewers note that it’s best to order a half-size up, for this shoe. 

$85 at Zappos


If you like to run on trails, the Stinsons offer great traction and durability. Shoppers also rave about the fit and comfort. “This shoe is firm at first but my last pair took a little bit to break in as well,” reasoned a REI reviewer, adding, “…I would not be able to do the running I do on trail and road without these supportive and comfortable shoes. I love my Hoka Stinsons!”

$130 at REI


If you love to hike in any sort of weather, you need a pair of these. They’re waterproof yet lightweight, providing excellent traction on slippery surfaces. GORE-TEX uppers seal out wet weather. “These run 1/2 size bigger, which matched all of the Hoka shoes I’ve ever purchased,” advised a happy hiker. “I love these shoes and they feel great. They run hot inside the boot but I think that is due to the waterproof exterior. Great boot! Glad I was able to snag a pair!”

$150 at REI

The reviews quoted above reflect the most recent versions at the time of publication.

Your Black Friday Shopping Guide: See all of Yahoo’s Black Friday coverage, here. Follow Engadget for Black Friday tech deals. Learn about Black Friday trends on In The Know. Hear from Autoblog’s experts on the best Black Friday deals for your car, garage, and home, and find Black Friday sales to shop on AOL, handpicked just for you.


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