The biggest Black Friday 2023 beauty sales are still a week or so away, but that shouldn’t stop you from scooping up amazing deals available at Sephora right now — from a silky Tarte concealer to a clinically proven Kiehl’s eye cream to an award-winning mascara that’s been a makeup-artist favorite for years, we’ve got the beauty-insider scoop on the best early Black Friday deals at Sephora, so you can start shopping today.
Let’s face it (no pun!): Black Friday beauty sales can be overwhelming. There’s SO MUCH to buy and SO MANY places to shop and all of it can make your head spin. While Black Friday is traditionally a time of big-ticket purchases, it’s also an amazing time to stock up on skin-care staples, or to try some new hyped-up products that are now on major sale.
As a beauty editor, when I shop Black Friday beauty deals, my strategy is always to make the sales manageable, to narrow things down. To that end, I focus in on one trusted retailer — today it’s Sephora — and then I either 1. Search my favorite brands or 2. Search by the product I’m looking to try a new version of (right now: concealer and mascara).
With that in mind, here are the 18 best products I found in Sephora’s early Black Friday deals:
Best Sephora early Black Friday skin-care deals
I’m focusing here on special-edition sets from trusted brands, but also on products that represent steps in my skin-care routine I always need: eye creams, exfoliating treatments and effective masks.
Usually I’d say an eye cream with this many highfalutin claims is bunk, but a recent clinical study showed this beloved Kiehl’s serum diminished dark circles by nearly 20% in as little as seven days. Plus, it’s packed with skin-nourishing ingredients like vitamin C and peptides. It’s already in my cart.
I practically threw out a wrist racing to click on this highly-rated face mask by legendary Danish cosmetician Ole Henriksen. Made of mild PHAs (polyhydroxy acids) and pink bentonite clay, it’s a gentle formula that helps even skin tone and texture, leaving you with a smooth, overall glow — and at 50% off, you cannot beat this price.
Every single product from clean beauty brand Farmacy is high-quality, eco-friendly and cruelty-free and this night serum is a particular standout. Apply it before bed and while you sleep, the gentle acids help exfoliate dull skin while the honey and hyaluronic acid deeply hydrate. Best of all, the formula is mild enough to work on sensitive skin.
I’ve said it before and I’ll say it again: Black Friday is an excellent time to try expensive beauty products at a fraction of the cost you’d usually pay. This high-quality set allows you to test out three classic Ole Henriksen products (proven to work for skin rejuvenating and fine-line reducing) and — if you like them — use them as your new travel trio too.
Winter is coming! This skin-soothing duo contains calendula petals, which are meant to calm redness and irritation. Plus, the cute packaging would make a fine gift.
Three things I love about these washable organic cotton pads: 1. They’re ingeniously two-sided: one side is textured to remove thick makeup, the other smooth for cleaning tender parts of your face. 2. They come in their own laundry bag for easy washing. 3. Right now, they cost as much — if not less! — than disposable versions and they’re much better for the planet.
Best early Black Friday Sephora makeup deals
I use mascara and concealer every day, so now’s a good time to try a new formula at a deeply discounted price. I also like to test out cool new makeup products and colors without breaking my cosmetic budget/bank. Here’s what I’m eyeing:
I will never stop hunting for my perfect mascara and, at 50% off, this Tarte option is particularly appealing: It’s a no-flake, smudge-proof formula that also contains vitamin E to condition lashes.
This long-wearing 2-in-1 concealer from trusted brand Tarte contains skin-soothing ingredients like niacinamide which make it more like tinted eye cream than straight-up makeup. Plus it’s waterproof, sweat-proof and doesn’t cake or crease. And 50% off! An all-around win!
It’s November. Your summer glow is long gone, but here’s an easy fix: With its mix of subtle bronzers and peachy hues, this Caliray palette is like sunshine in a box.
The stress of the holidays gives me dark eye circles so I’m always looking for a great concealer around this time of year. The brightening/hydrating technology and seven shades of this option by MIlk Makeup mean you’re sure to avoid that cake-y, too-white eye ghost effect.
When I was a magazine editor reporting on photo shoots, every makeup artist I met used Milk Makeup’s award-winning Kush mascara. Once you try it, you can understand why: It’s seriously volumizing and lash lengthening, just one of the best products in the biz.
I like these eyeshadows because they are ultra-creamy, smooth and non-drying, but the real appeal is in the wide range of colors, including shimmery browns and pinks I already use along with fun, snazzy pigments I’m curious about but don’t want to fork out major cash to try.
These days, I like a foundation stick better than a foundation liquid — I find it easier to blend and also easier to use (I’m lazy!). This medium coverage, natural finish foundation calms and flexes without creasing or caking. Marshmallow root extract allows it to blend easily without settling into fine lines.
Surely there are worse things in this cruel world than trying to apply lipstick over scaly, chapped lips, but why endure this small indignity if you don’t have to? This makeup-pro tool scrubs away dry, flaking lip skin and the applicator sponge guarantees your favorite color glides on smooth.
Best early Black Friday Sephora hair-care deals
I know quality products for curly hair can be pricey and that it’s hard to find an effective treatment for thinning hair (lots of false claims in this area). For those reasons, these two deals stand out.
I don’t know much about Bread Beauty but this limited-edition set of its bestselling styling products sure does look sexy — they’re designed to help tame curly hair.
After four weeks using this hair-care set, 91% of women studied said their hair felt “healthier.” After six months, 90% saw new growth. The formula promises to help strengthen hair and reduce thinning and shedding. Reportedly, it smells good too!
Best early Black Friday Sephora deals on home scents
It’s a bit of a cliché at this point to give a scented candle as a gift but I still do. This is an excellent price for anything Maison Louis Marie — and the Boy Smells offerings are great and so is the packaging.
Maybe you don’t want your home to smell like the prettiest, cleanest shop in all of Paris, but — if you do — swoop in and pick up this limited-edition candle duo STAT. Both scents are perfect and subtle and smell like the home of the person with the best subtly luxurious taste you know. Better still, buy a few sets for you and your favorite friends.
Trust me on this: Boy Smells is currently the coolest candle brand going. This warm, cozy scent (with notes of cardamom and spice) is perfect for the last weeks of fall.
Olivia Martin celebrates the art of living well in her lifestyle articles. She explores topics ranging from travel and fashion to home decor and culinary delights, offering inspiration for readers seeking a balanced and enjoyable lifestyle.