LAS VEGAS — The NBA enlisted an actor from “The Sopranos” and borrowed the central theme of the film “Ocean’s Eleven” — a Las Vegas heist — to hype the inaugural in-season tournament, which begins Nov. 3.
The latest marketing move, released Wednesday, is a nearly 2-minute spot featuring actor Michael Imperioli narrating how seven players — Anthony Davis, Trae Young, DeMar DeRozan, Julius Randle, Kawhi Leonard, Darius Garland and Draymond Green — are in a casino plotting to steal the NBA Cup.
30 Teams. One NBA Cup.
The first-ever NBA In-Season Tournament tips off Friday, November 3. Watch on ESPN, TNT, NBA TV and ABC! 🏆 pic.twitter.com/3nSe06UsaA
— NBA (@NBA) October 25, 2023
That’s the trophy the winner of the tournament finale in Las Vegas gets Dec. 9. The NBA says the tournament will differ from the norm of early-season basketball, with different playing floors and uniforms.
“We’ve launched what we believe is a comprehensive and engaging program to promote this new tournament,” NBA commissioner Adam Silver said Wednesday. “We hope these efforts get fans as excited as we are about this new competition.”
Silver spent years proposing a tournament like this, likening it to ones found in soccer. Spoiler alert: The trophy somehow ends up with Imperioli, the mastermind of the planned heist.
“Looks like you’re all going to have to play for it,” Imperioli says as the spot ends.
Sarah Wilson is your guide to the latest trends, viral sensations, and internet phenomena. With a finger on the pulse of digital culture, she explores what’s trending across social media and pop culture, keeping readers in the know about the latest online sensations.
