Bronco Sport owners are having some trouble today, as Ford recalled 22,270 of the compact crossovers (alongside 20,382 Escapes) for possible cracked fuel injectors. One famed Bronco owner, however, has things even worse: The family of OJ Simpson confirmed his death at age 76 this morning, following a battle with cancer.
Simpson was known for his skill as a running back for the Buffalo Bills, and also for not fitting into a glove back in 1995. Perhaps his biggest contribution to car culture, however, came from his slow-speed chase in a white Ford Bronco the year prior — a chase that contributed to the death of Bronco line, and established a close link between the two household names. The Bronco and the Juice go hand in hand.
It’s fitting, then that the day of OJ’s death should also be a dark day for the Bronco line. No matter how much Ford has tried to separate the two, you can’t really divorce the SUV from the Isotoner not-owner. If you don’t believe me, go out and buy yourself a white Bronco. See how long it takes the comments to start rolling in.
If you’re the owner of a 2022-2023 Bronco Sport or 2022 Ford Escape, head over to the NHTSA’s recall page to see if your car is affected. If not, see if you can find any memorial deals on white Broncos in your area. Maybe you’ll even find The One.
Jessica Roberts is a seasoned business writer who deciphers the intricacies of the corporate world. With a focus on finance and entrepreneurship, she provides readers with valuable insights into market trends, startup innovations, and economic developments.
