These Big Game ads were not your typical Super Bowl commercials
USA TODAY’s Ralphie Aversa highlights some of the most unique Super Bowl commercials, including Amazon Alexa’s 2019 “Not Everything Makes the Cut.”
Ad Meter, USA TODAY
Super Bowl 58 is over, but the big game’s commercials will live forever.
Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials each year. The 2024 winner was State Farm’s “Like a Good Neighbaaa,” starring Arnold Schwarzenegger and Danny DeVito, with a score of 6.68.
Rounding out the this year’s top five were ads from Dunkin’, Kia, Uber Eats and the NFL.
Here’s a look back at all the 2024 commercials, ranked by their Ad Meter score:
46. “Hello Down There,” Squarespace – 4.61
47. “Salon,” Homes.com – 4.60
48. “Life is a Ball,” Lindt USA – 4.59
49. “Shōgun – Big Game Commercial,” FX and Hulu – 4.53
50. “Doctor on the Plane,” Drumstick – 4.52
51. “Mascot,” Homes.com – 4.48
52. “Making Memories On The Water,” Bass Pro Shops and Cabela’s – 4.42
53. “The Future,” CrowdStrike – 4.34
54. “Gronk Misses The FanDuel Kick Of Destiny 2,” FanDuel – 4.28
55. “Who Is My Neighbor?,” He Gets Us – 4.24
56. “Love Triangle,” Starry – 4.21
57. “Make Your Moves Count,” TurboTax – 4.20
58. “Less Social Media. More Snapchat,” Snapchat – 3.84
59. “American Values,” Robert F. Kennedy Jr. campaign – 3.41
Sarah Wilson is your guide to the latest trends, viral sensations, and internet phenomena. With a finger on the pulse of digital culture, she explores what’s trending across social media and pop culture, keeping readers in the know about the latest online sensations.
