Hard Rock International will begin construction in March of an 189-room hotel and conference center on Lake Texoma, a popular fishing and boating reservoir straddling the Texas and Oklahoma borders.
The Florida-based hospitality firm said Tuesday that it’s partnering on the project with Pointe Vista Holding Co., a firm building a $1 billion, 2,700-acre master-planned resort community on the west side of the Roosevelt Memorial Bridge near Kingston, Okla.
The Pointe Visa development, stretching along 19 miles of shoreline, is designed to include a golf course, enclosed waterpark, family entertainment center, amphitheater, casino, an 11-acre Caribbean Bay water area with white sand beaches. The development also includes Chickasaw Pointe Golf Course and the 320-slip Catfish Bay Marina.
“Our collaboration will be a great success with Hard Rock International and a very positive contribution to the Pointe Vista community,” said Pointe Vista CEO Mark Fischer. “We’re thrilled to create a unique residence and entertainment destination.”
Lake Texoma attracts nearly 7 million visitors a year and hosts multiple fishing and golf tournaments at the country’s 14th-largest reservoir.
Last May, the Chickasaw Nation opened West Bay Casino & Resort overlooking the lake near Kingston. The 9,600-square-foot casino features 275 slot machines, table games and a restaurant. It has 40 guest rooms and 10 lakefront rental cabins.
That same month, Craig International, the developer of McKinney’s huge Craig Ranch community, announced plans to build a more than 3,100-acre project on Lake Texoma’s south shore. Its plan includes more than 7,000 residential units, including single-family homes and multifamily, along with a resort hotel, restaurant and a 400- to 600-slip marina.
With a mid-2026 target date, Hard Rock said it plans to build 25 suites and 168 residence rentals, along with an 18,000-square-foot conference center. It’ll also feature a signature Hard Rock guitar at its main entrance.
“We’re excited to expand our award-winning hotel portfolio and bring our unique brand of hospitality and entertainment to Lake Texoma and the Pointe Vista development,” said Todd Hricko, Hard Rock International senior vice president and head of global hotel development, in a statement.
The Pointe Vista and Hard Rock projects are expected to create over 9,000 temporary and permanent jobs.
Plano-based Aimbridge Hospitality will manage the Hard Rock property.
“We’re looking forward to operating this property in partnership with Hard Rock International, a company that continues to expand and explore innovative ways to bring world-class entertainment to guests,” said Ambridge chief development officer Tiffany Cooper in a statement.
Hard Rock operates or licenses 290 venues — including 37 hotels and casinos — in over 70 countries and launched an online sportsbook and internet gaming joint venture in 2020. It also boasts the world’s largest collection of music memorabilia, with more than 87,000 pieces displayed at its locations around the globe.
In November, Hard Rock announced plans to develop the first new-build hotel in Long Beach, Calif., in three decades. The 31-story, 427-room hotel is set to begin construction this summer. Hard Rock said its hotel portfolio has grown 250% since 2015.
Pointe Vista broke ground in 2021 after 14 years of planning and delays that a previous developer blamed on a bad economy. It’s roughly 40 miles in either direction to two of North Texans’ most popular gambling venues — the Choctaw Nation’s flagship casino and resort in Durant, Okla., to the east and the Chickasaw tribe’s Winstar World Casino and Resort in Thackerville, Okla., to the west.
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