Kim Kardashian enlists Usher as her latest SKIMS model with the singer baring his washboard abs in steamy ad… before Super Bowl show

Kim Kardashian has called upon Usher to be the face of her latest SKIMS men’s underwear campaign. 

The 45-year-old R&B crooner stripped off in a series of new images for the brand, as well as a commercial.

The U Got It Bad hitmaker showed off his chiseled abdomen and brawny arms as he modeled boxer briefs and various T-shirts.

Kardashian, 43, shared the snapshots on Instagram — where she regularly entertains 364 million followers.

In her caption, she wrote, ‘@USHER in our most-wanted base layers. New SKIMS Mens Underwear drops Monday, February 12 at 9AM PT / 12PM ET.’ 

Usher, full name Usher Raymond, flaunted his flawlessly smooth complexion and sleeve of arm tattoos in the pictures.

He wore glinting, conspicuous chains around his neck, including one complete with a cross pendant that rested on his toned chest.

The sexy advert even included peach prop, which the singer tantalizingly squeezed in one photo, letting the juice of the fruit trickle down his arm.

Kardashian’s caption went on to tease, ‘Another juicy surprise: The Grammy-winning icon’s new album, COMING HOME, launches Friday, February 9 midnight EST worldwide and SKIMS is releasing an exclusive, limited edition digital download version with alternative album cover with bonus track “Naked,” available only on skims.com for 1 week.’

The note finished, ‘Join the waitlist list to be the first to shop.’ 

In the sultry accompanying commercial, Raymond introduce himself by spelling out his first name, a nod to lyrics in his hit 1997 song Nice & Slow.

He spoke firmly to the camera as he professed, ‘What I do is entertain.’

Then he added, while confidently tossing the peach around, ‘I’m wearing SKIMS cotton boxers.’

He went on to add, ‘I feel good. The thing I like most about performing is the element of intimacy between me and an audience, the live experience.’

Usher talked up his forthcoming new music as he gushed, ‘The inspiration of this new album, Coming Home… it’s all about romance.

‘It deals with love, happiness. It deals with joy. It’s a love story but it’s romantic.’

He then signed off with the brand’s signature sentence: ‘Everybody’s wearing SKIMS.’ 

He has a limited edition digital version of his album with alternative album cover and bonus song Naked that will be available on skims.com when the album drops on Feb 9 worldwide.

It comes ahead of the longtime performer’s upcoming Super Bowl LVIII halftime show. 

Usher recently teased fans about what they can expect from his February 11 performance, and who may grace the stage with him as a special guest.

Speaking with Vogue,  the eight-time Grammy winner kept coy, but revealed that any potential guest would be from the R&B genre.

‘This night was specifically curated in my mind to have R&B take the main stage,’ he said, before adding, ‘Not just R&B music, but R&B performance, R&B connection, R&B spirit.’

Usher recently wrapped up his successful Las Vegas residency and said of the Super Bowl gig: ‘I’ve been doing this for 30 years. I want people who have been a part of that journey to feel like it’s a celebration for everybody, for all of us, from the beginning up until this point.’