T-Mobile has avoided rate hikes for older plans the last few years, but that’s now set to change. In a memo sent to employees that was obtained by CNET, the company says it will start sending out notifications on Wednesday to some customers whose charges will increase, starting with their June or July bills.
The memo was sent out by Jon Freier, president of T-Mobile’s consumer group. The note doesn’t list which plans are affected, but Freier specifically says that those on the carrier’s latest assortment of Go5G plans will not see their prices increase. The same goes for the “millions of customers” who are covered by T-Mobile’s Price Lock guarantee, which he says will continue to be in effect for those people.
Freier says in the memo that T-Mobile is raising prices on older plans “for the first time in nearly a decade” and that the increases are designed to “keep up with rising inflation and costs.”
It isn’t known exactly how many people will be affected by the change. The note says that it will affect a “small portion” of T-Mobile’s customers.
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The company expects to notify all affected customers on Wednesday. T-Mobile previously tried to move customers on older, generally cheaper plans to some of its newer, pricier ones last year, only to back off the plan amid backlash. Whereas with that move people had the option to call T-Mobile’s support and push back against the change, a source familiar with the company’s plans tells CNET that this option won’t be available with this new rate hike.
People affected by the price hike will be able to call up to change their plans to newer T-Mobile offerings, but they won’t be able to opt out of this increase. The plans that were included with last year’s experimental migration included T-Mobile’s older One, Simple Choice, Magenta and Magenta 55 Plus options.
The announcement of a price hike comes amid increasing talk from the company that it was looking to raise prices. Just last week, at the MoffettNathanson Media and Communications Conference, T-Mobile’s Chief Financial Officer Peter Osvaldik hinted that an increase was coming. He did not disclose any details at the time.
A rise in prices post-Sprint merger
As part of its merger with Sprint, which was completed in 2020, T-Mobile was legally required to not raise prices for three years. That period ended last year and the carrier has since introduced its Go5G assortment of plans: Go5G, Go5G Plus and Go5G Next. These plans have some new features but they’re also pricier than T-Mobile’s earlier offerings. The carrier still allows new customers to sign up for older or cheaper plans like Magenta, Magenta Max and Essentials, but some of these plans (namely the Magentas) are buried on its website and you’ll have to call in or chat with T-Mobile support if they want to sign up.
Even to just find the Magenta and Magenta Max options today requires heading to T-Mobile’s plan page, clicking “see more available plans” then clicking on a link to “learn more about Magenta and Magenta Max plans.”
In a recent report Finland-based research firm Rewheel, as spotted by Light Reading, found that since the T-Mobile/Sprint merger the US wireless market has become “one of the most expensive mobile markets in the world.”
While this move has been the first price hike from T-Mobile, its rivals have already made multiple increases to their respective plans over the last couple of years. AT&T raised rates for its latest plans by 99 cents earlier this year and has gone through other rate increases for older plans.
Verizon has similarly gone through a bevy of price increases for its plans, most recently for those who were still on its older 5G Get More, Do More, Play More and Start plans in February after raising rates on some of its older unlimited plans last summer while also adding in new fees for other, older plans last year.
As with other price increases — including seemingly T-Mobile’s — Verizon’s most recent move appeared to be designed push people to switch to some of its newer, and more expensive, wireless plans.
Michael Johnson is a tech enthusiast with a passion for all things digital. His articles cover the latest technological innovations, from artificial intelligence to consumer gadgets, providing readers with a glimpse into the future of technology.
