ZOTAC confirms which RTX 40 SUPER cards will launch at NVIDIA MSRP
NVIDIA puts a pressure on AIBs to lower the price to official MSRP.
NVIDIA collaborates with various board partners renowned for designing great looking, often faster models than NVIDIA’s. The reference design which many believe the Founders Edition series are, has put a lot of pressure on AIBs to come up with something new and efficient that would be considered better than what NVIDIA came up with.
Recently, NVIDIA has started to put a new review embargo on its Founder Edition and all custom models. Models that will be available at NVIDIA MSRP (Manufacturer’s Suggested Retail Price) can be presented a day before the official SKU launch. Only on the next day, cards that have higher launch price can be fully presented (review embargo). This day is the launch day, which means that customers who may want to choose something faster and fancier will have to read or watch the reviews and then make their decision. Or preorder the hardware and hope it was the right choice.
Therefore, in that aspect, NVIDIA embargoes are flawed, but they prioritize MSRP designs and give board partners a reason to have as many such cards as possible. On the other hand, anything that does not follow MSRP is only fully showcased on the same day the new card launches. The solution for this is actually really simple, NVIDIA should have three embargoes or at least divide the MSRP/non-MSRP cards by hours, not days. And the launch date should be a launch day, not review embargo lift.
Speaking of MSRP cards, ZOTAC has officially announced that its Trinity Black series will be offered at the MSRP. This also extends to the Twin Edge non-OC variant of the RTX 4070 SUPER as well. Notably, any cards featuring factory overclocking will debut with a higher price tag, and consequently, reviews for these cards will not be included in the pre-launch day coverage.
Available models
- 4070 SUPER
- ZOTAC GeForce RTX 4070 SUPER Trinity Black Edition 12GB GDDR6X (Priced at MSRP)
- ZOTAC GeForce RTX 4070 SUPER Twin Edge 12GB GDDR6X (Priced at MSRP)
- ZOTAC GeForce RTX 4070 SUPER Twin Edge OC 12GB GDDR6X
- 4070 Ti SUPER
- ZOTAC GeForce RTX 4070 Ti SUPER Trinity Black Edition 16GB GDDR6X (Priced at MSRP)
- ZOTAC GeForce RTX 4070 Ti SUPER Trinity OC White Edition 16GB GDDR6X
- ZOTAC GeForce RTX 4070 Ti SUPER AMP HOLO 16GB GDDR6X
- 4080 SUPER
- ZOTAC GAMING GeForce RTX 4080 SUPER Trinity Black Edition 16GB GDDR6X (Priced at MSRP)
- ZOTAC GAMING GeForce RTX 4080 SUPER Trinity OC White Edition 16GB GDDR6X
- ZOTAC GAMING GeForce RTX 4080 SUPER AMP Extreme AIRO 16GB GDDR6X
ZOTAC confirms that their custom RTX 40 SUPER cards will launch as planned by NVIDIA, which is January 17 for 4070 SUPER, RTX 4070 TI SUPER on January 24 and RTX 4080 SUPER coming January 31. What we have noticed is that no board partner has confirmed pricing for non-MSRP cards yet. Even when directly asked and no good reason was provided.
Source: ZOTAC Japan
Michael Johnson is a tech enthusiast with a passion for all things digital. His articles cover the latest technological innovations, from artificial intelligence to consumer gadgets, providing readers with a glimpse into the future of technology.
